VIDEO: Protesters Decry Canada Goose’s Cruelty to Animals at Opening of Flagship Store

Protesters Prompt Canada Goose CEO to Flee Opening of Flagship Store

For Immediate Release:
October 18, 2016

Brooke Rossi 202-483-7382

Toronto, Ont. – Today, 25 chanting, poster-wielding PETA supporters and Direct Action Everywhere activists descended on the grand opening of Canada Goose’s first-ever brick-and-mortar store in Toronto. Less than a minute after protesters entered the building—where they were immediately locked in by security personnel—the company’s CEO fled to the back of the store. Photos from the protest are available here, and video footage is available here.

“Every fur-and-feather Canada Goose coat represents the terrifying and painful death of a coyote who was trapped, strangled, shot, stomped on, or bludgeoned,” says PETA Associate Director Ashley Byrne. “PETA is calling on shoppers around the world to reject Canada Goose’s cruelty to coyotes and shop vegan instead.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that trapped coyote mothers desperate to get back to their starving pups have been known to attempt to chew off their own limbs to escape, and many trapped animals succumb to the elements, blood loss, infection, or predators before trappers find them. In addition, birds used for down spend their entire lives in crowded, filthy sheds until their throats are slit.

PETA’s Facebook video juxtaposing Canada Goose’s coyote-fur jackets with disturbing footage of a trapped coyote suffering after being shot has been viewed more than 16 million times.

More information is available at

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind