Protesters Prompt Canada Goose CEO to Flee Opening of Flagship Store
For Immediate Release:
October 18, 2016
Brooke Rossi 202-483-7382
Toronto, Ont. – Today, 25 chanting, poster-wielding PETA supporters and Direct Action Everywhere activists descended on the grand opening of Canada Goose’s first-ever brick-and-mortar store in Toronto. Less than a minute after protesters entered the building—where they were immediately locked in by security personnel—the company’s CEO fled to the back of the store. Photos from the protest are available here, and video footage is available here.
“Every fur-and-feather Canada Goose coat represents the terrifying and painful death of a coyote who was trapped, strangled, shot, stomped on, or bludgeoned,” says PETA Associate Director Ashley Byrne. “PETA is calling on shoppers around the world to reject Canada Goose’s cruelty to coyotes and shop vegan instead.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that trapped coyote mothers desperate to get back to their starving pups have been known to attempt to chew off their own limbs to escape, and many trapped animals succumb to the elements, blood loss, infection, or predators before trappers find them. In addition, birds used for down spend their entire lives in crowded, filthy sheds until their throats are slit.
PETA’s Facebook video juxtaposing Canada Goose’s coyote-fur jackets with disturbing footage of a trapped coyote suffering after being shot has been viewed more than 16 million times.
More information is available at PETA.org.