Protest to Hit Forever 21 Grand Opening in Atlanta

PETA Supporters Will Urge Shoppers to Boycott Retailer Over Cruel Wool Sales

For Immediate Release:
December 18, 2019

David Perle 202-483-7382

Atlanta – Just a few days after Forever 21 opened its doors in Atlantic Station, a group of PETA protesters will be on the scene to urge holiday shoppers to boycott the retailer until it stops selling wool.

When:    Thursday, December 19, 12 noon

Where:    Forever 21, Atlantic Station, 1380 Atlantic Dr. NW (at the intersection of 19th and State streets NW), Atlanta

The protest follows two recent PETA video exposés of sheep farms in Australia, the world’s top exporter of wool and a source of wool used by Forever 21. In the footage, workers are shown beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry in just the last five years, all of which the group has shared with Forever 21—but the company has refused to take action.

“Sheep are beaten bloody for wool sweaters, coats, and scarves, and Forever 21 is profiting from this animal abuse,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on kind people not to spend a cent at Forever 21 until it gives gentle sheep some peace on Earth by ending its wool sales.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview.

Broadcast-quality video footage from PETA’s exposés is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind