‘Pig’ to Give Away Vegan Sandwiches in Pre-Easter Plea

PETA Will Encourage Diners to Skip the Ham This Holiday

For Immediate Release:
April 13, 2017

Brooke Rossi 202-483-7382

St. LouisWhat:    With St. Louis recently named the “Best City to Celebrate Easter,” a giant costumed “pig” from PETA will greet lunchtime visitors to Washington University’s Food Truck Row on Good Friday with free, delicious vegan “not-ham” sandwiches and signs that read, “It’s a Good Friday to Go Vegan”—and urge people to choose a vegan holiday roast instead of a ham this Easter.

When:    Friday, April 14, 12 noon

Where:    Market and N. 13th streets, St. Louis

“PETA’s ‘pig’ is here to encourage diners to choose merciful meals this Easter Sunday,” says PETA Vice President of Communications Colleen O’Brien. “A hearty vegan roast is a delicious and compassionate way to celebrate the holiday while sparing sensitive pigs immense suffering.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that pigs killed for food spend their entire lives confined to filthy warehouses. Sows are often confined to metal crates so small that they can’t even turn around, and piglets’ teeth, tails, and testicles are cut off, often without any painkillers. At slaughterhouses, pigs are hung upside down and bled to death, frequently while they’re still conscious.

Ham-style vegan roasts from Field Roast, Tofurky, and other brands are widely available online and in grocery stores.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind