Photos: ‘Chicken,’ ‘Cow,’ and ‘Pig’ Take ‘Go Vegan’ Message on Cross-Country Tour

PETA's Giant Inflatable Letters Pop Up in Hollywood, Chicago, and New York City

For Immediate Release:
February 16, 2018

Audrey Shircliff 202-483-7382

Norfolk, Va. – As part of PETA’s #NewYearNewVegan campaign, a trio of animal mascots embarked on a cross-country tour, taking enormous green balloons spelling out the word “VEGAN” to landmarks in Hollywood, Chicago, and New York City.

More photos of PETA’s mascots are available here.

“From the Hollywood sign to the heart of Times Square, PETA is encouraging everyone to start 2018 off right by going vegan,” says PETA Executive Vice President Tracy Reiman. “Whether you want to shrink your carbon footprint, save animals’ lives, or improve your health, vegan meals are the way to go.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that vegans are less prone to suffering from heart disease, obesity, cancer, and diabetes than meat-eaters are. They have a smaller carbon footprint, too, as the meat industry is a leading source of the greenhouse-gas emissions that contribute to climate change. Vegans also spare animals immense suffering: In today’s meat, egg, and dairy industries, chickens’ and turkeys’ throats are cut while they’re still conscious, piglets’ tails are cut off without painkillers, and calves are torn away from their mothers within hours of birth.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind