PETA's Giant Inflatable Letters Pop Up in Hollywood, Chicago, and New York City
For Immediate Release:
February 16, 2018
Audrey Shircliff 202-483-7382
Norfolk, Va. – As part of PETA’s #NewYearNewVegan campaign, a trio of animal mascots embarked on a cross-country tour, taking enormous green balloons spelling out the word “VEGAN” to landmarks in Hollywood, Chicago, and New York City.
More photos of PETA’s mascots are available here.
“From the Hollywood sign to the heart of Times Square, PETA is encouraging everyone to start 2018 off right by going vegan,” says PETA Executive Vice President Tracy Reiman. “Whether you want to shrink your carbon footprint, save animals’ lives, or improve your health, vegan meals are the way to go.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that vegans are less prone to suffering from heart disease, obesity, cancer, and diabetes than meat-eaters are. They have a smaller carbon footprint, too, as the meat industry is a leading source of the greenhouse-gas emissions that contribute to climate change. Vegans also spare animals immense suffering: In today’s meat, egg, and dairy industries, chickens’ and turkeys’ throats are cut while they’re still conscious, piglets’ tails are cut off without painkillers, and calves are torn away from their mothers within hours of birth.
For more information, please visit PETA.org.