Photo: Caf

For Immediate Release:
September 10, 2013

Contact:
Moira Colley 202-483-7382

New York — Because the legendary Mexican rock band Café Tacvba will be performing at Manhattan’s Hammerstein Ballroom in New York City on September 16, we thought you might like to include frontman Rubén Albarrán‘s pro-vegan ad for PETA as artwork to accompany your coverage of the show. 

The new campaign—which he recently unveiled in person in Los Angeles—shows Albarrán clutching a can of spray paint next to the words “Revolución Vegetariana.”

A high-resolution version of the ad is available here, and more information about his campaign—including a video interview—is available here

For Media: Contact PETA's
Media Response Team.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind