PETA’s Sexy ‘Lettuce Ladies’ to Ask Des Moines Residents to ‘Turn Over a New Leaf’

Beauties in Green Bikinis Will Give Away Free Vegan Hot Cocoa

For Immediate Release:
December 29, 2014

Sophia Charchuk 202-483-7382

Des Moines, Iowa – Wearing nothing but strategically placed lettuce leaves, PETA’s sexy “Lettuce Ladies” will brave the cold on Tuesday in order to hand out delicious, free vegan hot cocoa to passersby in Des Moines. The ladies will also give out copies of PETA’s vegan starter kit and “Glass Walls” DVDs to help people offset holiday weight gain and resolve to do better in 2015 for their health, the well-being of the planet, and animals.

When:   Tuesday, December 30, 12 p.m.

Where:  The intersection of Sixth Avenue and Walnut Street, Des Moines

On average, vegans and vegetarians are significantly leaner than meat-eaters are. Also, the consumption of meat and other animal-derived products has been conclusively linked to heart disease, strokes, diabetes, cancer, and, of course, obesity. The meat industry is responsible for the daily suffering and terrifying deaths of billions of animals and is also a top emitter of the greenhouse gasses that contribute to climate change.

“Turning over a new leaf is easy,” says PETA Executive Vice President Tracy Reiman. “With an abundance of delicious vegan choices now available, there’s never been a better time to make the switch to a kinder, gentler, healthier diet.”

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind