PETA’s Naked Ads Get 25th Anniversary Retrospective at Chicago Art Gallery

Exhibit Explores How a Charity Uses Titillation to Promote Vital Social Change

For Immediate Release:
October 22, 2014

Moira Colley 202-483-7382

Chicago – Beginning on October 28, the Mars Gallery in Chicago’s West Loop will offer an eyeful of Hollywood hotties in the buffincluding Olivia Munn, Pamela Anderson, Taraji P. Henson, Kim Basinger, Christina Applegate, and Alicia Silverstonein the unique exhibit Naked Ambition: 25 Years of PETA’s Sexy Celebrity Ads.

When:   Members of the media are invited to preview the exhibit on October 28 from 12 to 1 p.m. The opening reception will take place on October 28 from 6 to 8 p.m.  The exhibit will run through November 1.

Where:  Mars Gallery, 1139 W. Fulton Market St.

“Knowing that ‘sex sells,’ PETA has used saucy ads to sell a serious message and turn heads in order to open hearts for decades,” says PETA Senior Vice President Dan Mathews. “From A-listers in ‘Rather Go Naked Than Wear Fur’ ads to everyday men and women who promote vegan eating by showing their fit bodies, we find that when people get naked, people pay attention.”

PETA’s “Rather Go Naked Than Wear Fur” campaign began with The Go-Go’s in 1989, and since then, it has featured such celebrities as Christy Turlington, Wendy Williams, and Melissa Etheridge. The exhibit also includes many of the men who’ve disrobed for PETA ads, including soccer sensation Tim Howard, Tommy Lee, and Steve-O, all of whom appear in PETA’s “Ink, Not Mink” tattoo series. Maggie Q, TLC’s Chilli, Tia Mowry, and Dave Navarro have also appeared in various states of undress in support of PETA’s motto: “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.”

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind