peta2 to Take Innovative ‘I, Chicken’ Virtual-Reality Experience to Boise State University

High-Tech Project Will Let Students See, Hear, and Feel What It's Like to Be a Bird Facing Trouble

For Immediate Release:
April 23, 2015

Contact:
Sophia Charchuk 202-483-7382

Boise, Idaho – Most students at Boise State University have probably never considered what it feels like to be a chicken, so peta2—PETA’s youth division—is bringing its innovative “I, Chicken” virtual-reality (VR) installation to the school’s campus. “I, Chicken” uses the most cutting-edge VR hardware available—including wireless VR goggles, motion-capture cameras, and a powerful computer—to immerse participants in a world where they can flap their wings, communicate with other chickens, and engage in other natural chicken behavior. But as participants soon learn, life for the 26 million chickens slaughtered every day isn’t a walk in the park.

Where:           Student Union Patio, Boise State University, Boise

When:             Friday, April 24, 10 a.m.–1 p.m.

“I, Chicken” was made possible by a grant from The Simpsons co-creator and noted philanthropist Sam Simon—who passed away on March 8 but was able to be one of the first to try the experience during its launch. Since then, peta2—whose motto reads, in part, that “animals are not ours to eat”—has taken the project to schools across the country, surprising many students along the way:

  • A student at Brown University described the experience by saying, “It was pretty incredible. It made me feel scared. I was super confused the whole time and can imagine that’s what a chicken probably feels like.”
  • One Ohio State University student remarked, “I felt hopelessness, confusion, and fear. So it kind of helped me to understand more what chickens feel.”

“It impacted me a lot to see the world from the perspective of a chicken,” said a student at Smith College. “This made me feel kind of sad .… Life is just not very good for the chickens.”

For more information, please visit peta2.com.

For Media: Contact PETA's
Media Response Team.

Contact

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind