PETA Tofu Pedicab Ads Urge Holidaymakers to Lighten Up

Clean, Cholesterol-Free, Healthy, Versatile Food Makes You Feel Jolly Inside and Out

For Immediate Release:
December 16, 2020

Megan Wiltsie 202-483-7382

Charleston, S.C. – To reach King Street shoppers, diners, and those doing some things that they shouldn’t, like traveling, amid the rising number of COVID-19 cases, PETA has placed ads on downtown pedicabs encouraging people to help prevent future pandemics by trying tofu for the holidays and year-round.

“From tofu cheesecake to tofu potpie, PETA will help people taste-test tofu and other vegan goodies with free recipes, tips, mentors, and more,” says PETA President Ingrid Newkirk. “And while diseases thrive on filthy factory farms and in slaughterhouses, let’s remember that tofu never caused a pandemic.”

Not only is tofu cheaper than meat, it is also packed with protein, contains zero cholesterol, and can reduce one’s risk of suffering from heart disease, diabetes, cancer, and numerous other life-threatening health issues. COVID-19 is believed to have originated in a live-animal market in China, where live and dead animals are sold for food. Previous influenza viruses have originated in pigs and chickens—but never in vegan foods like tofu.

PETA has a holiday recipe guide along with a variety of delicious tofu-based recipes—such as General Tso’s Tofu and Buffalo Tofu-Scramble Breakfast Tacos—on its website. The group also offers a vegan starter kit filled with more recipes and tips.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—also plans to run similar ads in Ann Arbor, Michigan; Savannah, Georgia; Chicago; New York City; and Honolulu as part of a nationwide campaign. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind