PETA Pig Mascot Will Help Give Away Vegan Holiday Hams in Montréal

‘Outstanding Activist’ Awardees Will Join in Giveaway, Asking Shoppers to Bring Comfort and Joy to Animals by Keeping Them off Their Plate

For Immediate Release:
December 16, 2020

Nicole Meyer 202-483-7382

Montréal – A pig mascot wearing a Santa hat will lead PETA members—including PETA’s 2020 Outstanding Activist Award winners Ashley Ollie and Len Goldberg—as they hand out free vegan hams at the IGA store on Place Desjardins tomorrow.

When:    Thursday, December 17, 12 noon

Where:    5 Place Desjardins (at the intersection of St. Urbain Street and René-Lévesque Boulevard W.), Montréal

“PETA is ready with tips, recipes, and more to help people celebrate a humane holiday by choosing a vegan feast this year,” says PETA Executive Vice President Tracy Reiman. “When it comes to having feelings, loving our families, and valuing our lives, we’re all the same, whether we have hooves, wings, or hands.”

In today’s meat industry, pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without pain relief. At the slaughterhouse, they’re hung upside down and bled to death. Turkeys killed for food are also hung upside down and dragged through an electrified bath, and they’re often still conscious when their throats are slit and they’re dumped into scalding-hot defeathering tanks.

In addition to promoting kindness to animals killed for food, Ollie and Goldberg are longtime fur foes. Their Outstanding Activist Awards honor their successful efforts this year to push Winners to ban fur through daring disruptions, protests, in-store discussions with managers, phone blitzes, an e-mail campaign, and more—a victory meaning that all TJX Companies brands, including HomeGoods and Marshalls, are fur-free.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on TwitterFacebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind