Property Owner Says the New Street Poster Blitz Is 'Bad for … Business', PETA Says It's Good for Cows and More
For Immediate Release:
August 6, 2014
Sophia Charchuk 202-483-7382
Chicago – PETA’s provocative street posters (photo available here) urging people to drop dairy products debuted on Diversey Parkway and Southport Avenue yesterday—but the irate owner of an ice cream shop at the busy intersection wants the ad campaign pulled down. Yesterday, PETA was informed by the outdoor-advertising company that erected the signs that the owner of Cameron’s Ice Cream & Grill thinks the posters are “bad for … business” and has demanded that they beremoved.
The “I Scream for Ice Cream” posters, a parody of Edvard Munch’s iconic painting “The Scream”, call out the dairy industry’s practice of dehorning, in which calves scream in agony as their sensitive horn tissue is burned or gouged out.
“These posters offer food for thought about the suffering that cows endure in the dairy trade,” says PETA Vice President Dan Mathews. “Many people are lactose intolerant, and others may become cruelty intolerant when they see these posters.”
PETA is exploring other possible locations for the campaign in the hope of continuing to remind Chicagoans of its motto—which reads, in part, that “animals are not ours to eat … or abuse in any other way”—and to encourage consumers to steer clear of dairy products and to cool off with delicious vegan treats instead.More information about the campaign is available here.