PETA Statement: “Peace in Our Lunchtime Go Vegan” Billboard

For Immediate Release:
September 28, 2017

At PETA, we combat hate speech like this with pleas for compassion for each other—regardless of race, gender, religion, species, or any other prejudice—and for putting aside hateful words and mean-spiritedness. We live by the principle of nonviolence, and since our inception, we have opposed all discrimination—but sadly, some of those who appeal for understanding are not always understanding themselves. Many of us feel relatively powerless in the face of violence, and choosing vegan meals is one way that each of us can make the world a kinder and more peaceful place. The “Peace in Our Lunchtime” billboards will go up in cities across the country, starting with Detroit because of its struggle to end violence, something everyone can do at breakfast. Instead of slamming those who work for nonviolence in their own way and hurling an accusation of racism at them—without even knowing what race they are—wouldn’t it be much better to embrace them as fellow activists?

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind