PETA to Shock J.Crew Shoppers With Never-Before-Seen Video of Wool Cruelty

'Crying Sheep' Will Lead Protest of Wool Sales, Expose How Wool Industry Workers Beat, Stomp on, and Mutilate Sheep

For Immediate Release:
July 10, 2014

Sophia Charchuk 202-483-7382

New York – Shoppers on Fifth Avenue will get an eyeful on Friday, when a group of PETA supporters—led by a “crying sheep”—gathers outside J.Crew’s flagship store to call on the company to stop selling all wool products immediately. The protesters will screen video footage from PETA’s international exposé of the wool industry in the U.S. and Australia—the source of 90 percent of the world’s merino wool—which revealed that workers violently punched scared sheep in the face, stomped and stood on the animals’ heads and necks, and beat and jabbed them in the face with electric clippers and a hammer. Some sheep even died from the abuse, including one whose neck was twisted until the animal died. The worker who killed the sheep and kicked the animal head-first down a chute admitted, “I get angry.”

When:   Friday, July 11, 1 p.m.

Where:  J.Crew, 91 Fifth Ave. (near the intersection with 17th Street), New York

“To produce wool sweaters, gentle sheep are punched in the face, slammed into the floor, stomped on, and even killed by impatient shearers,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on J.Crew to take vile wool products off the shelves for good.”

Broadcast-quality video footage from PETA’s investigations is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind