Film Made in Collaboration With Archer Troy Shows Animals Exacting Revenge on Meat-Industry Murderers
For Immediate Release:
July 13, 2018
Moira Colley 202-483-7382
Los Angeles – PETA has teamed up with independent film agencies Archer Troy, Central Films, and Rabbit House to create Payback, a short film about the horrors of the meat industry that aims to persuade viewers to go vegan. A trailer for the film—which dropped on Friday the 13th—is now available and shows what might happen if the shoe were on the other foot. The film is set to be released in full this Halloween.
“Payback is only two minutes of terror, but for animals in the food industry, the terror lasts a lifetime and ends only with a slaughterhouse blade,” says PETA Senior Manager Alicia Aguayo. “PETA is calling on every kind person who’s horrified by the fictional blood, gore, and violence in this film to choose healthy and delicious vegan meals that no one has to suffer and die for in real life.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that more than 9 billion chickens, 300 million turkeys, 115 million pigs, and 29 million cows are slaughtered for food each year. Animals used for food experience joy, pain, fear, love, and grief and value their lives, just as humans do. But in today’s meat and dairy industries, cows are forcibly separated from their beloved calves, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and fish are cut open while they’re still alive.
Each person who goes vegan spares nearly 200 animals every year daily suffering and a terrifying death, and PETA offers a free vegan starter kit (available here) full of recipes, tips, and more.
For more information, please visit PETA.org.