PETA Launches New Vegan Shopping Website Just in Time for Cyber Monday

User-Friendly Site Helps Consumers Be Kind to Animals—in Style

For Immediate Release:
November 27, 2013

David Perle 202-483-7382

Norfolk, Va. – Looking for a holiday gift for an animal-friendly family member? Want to compare prices on nonleather handbags? Curious about why all of Stella McCartney’s designs are vegan? You can find all that information and more at PETA’s brand-new, easy-to-use website, How to Wear Vegan.

Debuting just in time for Cyber Monday, the new website offers visitors a guide for how—and where—to find pleather jackets and shoes, faux-silk ties, mock-croc wallets and purses, fur-free sweaters and coats, and more. The interest in angora fur–free sweaters is higher than ever—just days ago, PETA released shocking undercover footage of workers violently ripping the fur out of rabbits’ skin on almost a dozen angora farms in China, the source of 90 percent of the world’s angora fur. Thousands of people have already watched the video on PETA’s website and TV news broadcasts, and many have vowed never to buy angora again.

“When people learn how rabbits, sheep, calves, and snakes suffer and die for fashion, they pledge to ‘go faux,'” says Ashley Byrne, PETA’s vegan campaign specialist. “Whether you’re a veteran vegan shopper or taking your first steps toward having a cruelty-free wardrobe, PETA’s How to Wear Vegan guide can help you find clothing and accessories that are as chic as they are kind to animals.”

Visitors to the new site will find some of the best-known names in retailing, including Gap Inc., Forever 21, Target, H&M, and Kenneth Cole Reaction. The site features a handy graphic that illustrates which materials to avoid—including wool, silk, angora, shearling, alpaca, snakeskin, mohair, and down—and why. There are even tips for reading labels. The site also links to a comprehensive vegan clothing guide, which can be found here.

For more information, please click here.

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Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind