Nongraphic Pixar-Style Ad Illustrates World From Mouse's Point of View
For Immediate Release:
November 4, 2019
Tasgola Bruner 202-483-7382
New Haven, Conn. – Because 39 violations related to the treatment of mice and rats were reported by Yale University between January 2015 and April 2017—including one incident in which two mice drowned after their cage was placed backwards in a rack—PETA is running a new TV ad on a local station that shows the world from a mouse’s perspective. In addition to countless rats and mice, Yale used 159 monkeys, 470 hamsters, 104 pigs, and 369 squirrels in cruel experiments last year alone. More than 160 hamsters were subjected to pain or distress tests for which adequate anesthetic, analgesic, or tranquilizing drugs were deliberately withheld. Yale received more than $454 million in funding from the National Institutes of Health in 2018, nearly half of which has gone toward animal experiments.
The nongraphic spot—made in partnership with 160over90, an Endeavor company—features an adorable cartoon mouse mixing chemicals in his laboratory classroom in the forest and proclaims, “Animals experimenting are cute. Experimenting on animals isn’t.” It will run on WTNH on Tuesday during Good Morning America (from 7 to 9 a.m.) and on Thursday during The Evening News (from 6 to 6:30 p.m.).
“PETA’s ad will remind people that mice are thinking, feeling beings who deserve to live and that they don’t belong to humans to be abused and killed,” says PETA Senior Vice President Kathy Guillermo. “Viewers will see quickly that Yale University has robbed animals of everything that’s natural and important to them so that experimenters can torment them in archaic, unreliable tests.”
Studies show that 90% of basic research—most of which involves experiments on animals—doesn’t lead to treatments for humans. Government officials also admit that 95% of all new drugs that test safe and effective on animals fail in human trials, either because they simply don’t work or because they cause adverse effects.