PETA to Bring it on Down to Veganville as Timberlake Hits White House

Giant ‘Tofu’ Will Distribute Free Vegan Recipes Outside President’s Soul Music Celebration

For Immediate Release:
April 9, 2013

Sophia Charchuk 202-483-7382 

Washington — As Justin Timberlake heads to the White House for his performance in this evening’s Memphis Soul concert, a group of PETA members—led by a giant costumed block of tofu—will gather on Pennsylvania Avenue with signs that read, “Bring It on Down to Veganville,” in reference to Timberlake’s Saturday Night Live skit celebrating healthy, humane vegan meals. The group will distribute copies of PETA’s vegetarian/vegan starter kit, which is packed with delicious vegan recipes that everyone can try at home.

When:   Tuesday, April 9, 5 p.m.

Where:  The White House, 1600 Pennsylvania Ave. N.W. (near the intersection with W. Executive Avenue N.W.), Washington

As Timberlake explained in his SNL skit, vegan meals are healthier and kinder than meaty meals. According to the Academy of Nutrition and Dietetics, vegans are less prone to heart disease, strokes, diabetes, cancer, and obesity than meat-eaters are. And of course, each vegan saves more than 100 animals every year from daily suffering and terrifying deaths on factory farms, in slaughterhouses, and on the decks of fishing boats.

“Justin Timberlake won PETA’s heart when he put on that tofu costume and sang about how we can help animals—and improve our health—by going vegan,” says PETA D.C. Coordinator Justen Jones. “Because vegan options are flourishing in today’s restaurants and grocery stores, there’s never been a better time to bring it on down to Veganville.”

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind