Nongraphic Pixar-Style Ad Illustrates World From Mouse's Point of View
For Immediate Release:
December 9, 2019
Tasgola Bruner 202-483-7382
Houston – Because Baylor College of Medicine (BCM) documented 41 animal welfare violations in its laboratories between January 1, 2018, and January 31, 2019, alone, PETA is running a new TV ad showing viewers the world from a mouse’s perspective.
The nongraphic spot—made in partnership with 160over90, an Endeavor company—features an adorable cartoon mouse mixing chemicals in his laboratory classroom in the forest and proclaims, “Animals experimenting are cute. Experimenting on animals isn’t.” The ad will run on FOX 26 News between 6 and 7 a.m. on Tuesday, December 10, and during CBS’ #HTownRush at 5 a.m. on Thursday, December 12.
“PETA’s new ad will remind people that mice are thinking, feeling beings who deserve to live, that they don’t belong to humans, and that they should not be abused and killed,” says PETA Senior Vice President Kathy Guillermo. “Baylor College of Medicine has robbed animals of everything that’s natural and important to them so that experimenters can torment them in archaic, unreliable tests.”
According to BCM’s own reports, mice subjected to invasive experimental surgeries did not receive adequate medication to alleviate their pain. Experimenters also failed to use aseptic techniques while performing surgery on mice and piglets. Three mice used in a tumor study were not properly monitored and may have endured extreme suffering, and the toes of both baby and adult mice were amputated in procedures that were either unapproved or carried out without anesthetics. Experimenters did not follow protocols and left animals vulnerable to pain and distress.
Studies show that 90% of basic research—most of which involves animal tests—doesn’t lead to treatments for humans. Government officials also admit that 95% of all new drugs that test safe and effective on animals fail in human trials, either because they simply don’t work or because they cause adverse effects.