After PETA Ads Pulled From Mall of America, Protesters to Take to the Streets

Nearly Nude PETA Supporters Will Portray Sheep Who Are Kicked, Punched, and Killed for Wool

For Immediate Release:
December 19, 2016

Sophia Charchuk 202-483-7382

Minneapolis, Minn.What:    Minneapolis’ holiday shoppers will get an eyeful on Tuesday when three nearly nude PETA supporters bodypainted to look bruised, beaten, and bloodied will brandish a “dead lamb” and signs proclaiming, “The Naked Truth: Wool Hurts.”

When:    Tuesday, December 20, 12 noon sharp

Where:    Intersection of S. Eighth St. and Nicollet Mall, Minneapolis

The protest comes after eight PETA ads promoting kindness to sheep—which were supposed to remain in place at the Mall of America for four weeks, through the end of December—were pulled after just two weeks, apparently because of complaints. The ads didn’t show any graphic violence but described how PETA—whose motto reads, in part, that “animals are not ours to wear”—has revealed that sheep are beaten, kicked, punched, mutilated, and even skinned alive in the wool industry. The group’s exposés recently prompted the first-ever cruelty-to-animals charges against shearers.

“Minneapolis shoppers deserve to know that gentle sheep are beaten until they’re bloody and broken for the sake of wool sweaters and scarves,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on everyone to give sheep some peace on Earth this year by keeping wool apparel off their shopping lists.”

Broadcast-quality video footage from PETA’s exposés is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind