Pamela Anderson Puts New Spin on ‘Ice Bucket Challenge’

For Immediate Release:
August 21, 2014

Moira Colley 202-483-7382

People all over Twitter have asked Pamela Anderson to participate in the “Ice Bucket Challenge” in support of the ALS Association. So when Pam—an honorary PETA director—learned that the ALS Association funds painful experiments on monkeys and other animals, she responded with a special challenge of her own: She called on the ALS Association to switch to using sophisticated non-animal testing methods rather than archaic tests on animals and called on the public to support progressive research into human disease.

Explaining her appeal in a post on Facebook, the blonde bombshell can be seen holding a sign reading, “Stop Animal Testing,” and writes, “[In recent] experiments funded by the ALS Association, mice had holes drilled into their skulls, were inflicted with crippling illnesses, and were forced to run on an inclined treadmill until they collapsed from exhaustion. Monkeys had chemicals injected into their brains and backs and were later killed and dissected. … Trying to cure human diseases by relying on outdated and ineffective animal experiments isn’t only cruel—it’s a grave disservice to people who desperately need cures.”

Pam points to a list of charities that don’t harm animals, available at

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind