Companies Are Making the Smart Decision to Meet Young People's Fast-Growing Demand for Top-Quality, Cruelty-Free Vegan Cosmetics
For Immediate Release:
November 20, 2013
Shakira Croce 202-483-7382
Los Angeles – More than ever, young people insist that their cosmetics, hair-care, and bath products be cruelty-free—in other words, manufactured by companies and ingredients suppliers that never test on animals—and a growing number of businesses are hearing them loud and clear. That’s why peta2, PETA’s youth division, has nominated 20 companies for the eighth-annual Libby Awards in five beauty-related categories. “Libby” is for “liberation”—as in animal liberation. The choices are more stylish and exciting than ever, and there’s even a brand-new category for 2013, Best Cruelty-Free Dude Product, for men’s shaving cream, body spray, and other products.
In the running for Best Cruelty-Free Cosmetics company is Obsessive Compulsive Cosmetics, thanks to its vegan and cruelty-free saturated colors, starry-night sparkle, and animal-free brushes; NYX, whose rich pigments are budget- and animal-friendly; and natural Physicians Formula, whose cruelty-free cosmetics are great for sensitive skin and hypoallergenic. Other categories include the Best Vegan Cosmetics Product, Best Cruelty-Free Hair Product, and Best Vegan Bath and Body Product, with nominees including products by LUSH, Manic Panic, Paul Mitchell, Kiss My Face, and Every Man Jack.
“Animal rights is one of the fastest-growing social movements in America and worldwide, and young people are leading the charge by insisting on a cruelty-free lifestyle,” says PETA Director of Youth Outreach and Campaigns Marta Holmberg. “All our animal-friendly nominees are winners because they’re offering some of the best and most competitive products on the market.”
There are a total of 26 categories this year, and voting ends on December 13. Winners will be chosen by peta2 based on several factors, including vote count, and will be announced on December 17. Each winner will receive a personalized certificate. See the full contest details here.
For more information and to cast a vote to help peta2 decide whom it should choose as the winners, please visit peta2.com/Libbys.