Nude PETA Beauties to Shower on Fresno Sidewalk to Expose Meat’s Devastating Impact on the Water Supply

Group Will Remind Passersby That Eating Animals Worsens Drought's Effect

For Immediate Release:
March 19, 2014

Sophia Charchuk 202-483-7382

Fresno, Calif. – As one of the worst droughts in modern California history persists with no let-up in sight, two naked PETA beauties standing behind a banner that reads, “Go Vegan! 1 lb. of Meat Equals 6 Months of Showers,” will bathe together on a Fresno sidewalk on Thursday.

When:   Thursday, March 20, noon

Where:  Intersection of E. Olive Avenue and N. Broadway Street, Fresno

“Between sucking up water at an alarming rate and polluting the soil, water, and air, the meat industry is as toxic to the Earth as it is to human health,” says PETA bathing beauty Meggan Anderson. “PETA wants Americans to know that each of us can personally save precious resources—and animals—simply by going vegan.”

The facts are alarming. California dedicates about 80 percent of its water to agriculture. Although the average amount of water needed to produce a ton of vegetables is approximately 85,000 gallons, it takes about 4 million gallons of water to produce a ton of meat. With Folsom Lake, a major reservoir outside Sacramento, at just 36 percent of capacity, meat’s threat to the water supply is becoming a crisis for California.

For more information, please visit PETA’s website

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind