Nude Bathing Beauties To Issue Olympic Challenge: Save The Planet—Go Vegan!

PETA Will Expose Meat and Dairy Industries as World's Biggest Water Wasters

Nearly naked behind a banner that reads, “Save Water: Go Vegan! 1 Steak Equals 50 Baths,” two PETA beauties will share a bathtub on a Rio de Janeiro sidewalk on Thursday, days before the 2016 Olympic Games begin, to illustrate that going vegan is the best way to stop animal suffering, cut greenhouse gases, save the rainforest, and conserve water. One person who goes vegan can save approximately 829,000 liters of water per year.

Where: Relógio do Largo da Carioca, near the intersection of Rua da Assembléia and Avenida Nilo Peçanha

When: Thursday, August 4, 12 noon to 1:00pm

“With the world’s eyes on Brazil, PETA is exposing the truth about the wasteful meat and dairy industries, which guzzle up the Earth’s water supplies and contribute to climate change and the destruction of rainforests,” says PETA Executive Vice President Tracy Reiman. “Going vegan is the easiest and best way to help animals and the environment.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that 1 liter of milk requires 683 liters of water to produce and that beef has an overall water footprint of roughly 15 million liters per 907 kilograms. By contrast, the water footprint of vegetables is about 322,000 liters per 907 kilograms. In addition, a Worldwatch Institute report concluded that 51 percent or more of global greenhouse-gas emissions are caused by animal agriculture, and more than 90 percent of Amazon rainforest land cleared since 1970 is used for grazing livestock.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.

Contact

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind