‘Not Your Mom, Not Your Milk’ Ad to Honor Cows Hit by Train

Pro-Vegan PETA Memorial Will Pay Tribute to the Mother Cows Who Suffered and Died Inside a Dairy Truck That Became Stuck on Train Tracks

For Immediate Release:
March 18, 2019

Audrey Shircliff 202-483-7382

Bakersfield, Calif. – In honor of the 28 pregnant cows used by the dairy industry who were injured and killed when the truck carrying them became stuck on railroad tracks near the intersection of Highway 43 and Pond Road and was hit by a train, PETA plans to place a billboard in the area showing a cow and her calf next to the words “Not Your Mom? Not Your Milk! Choose Vegan.

“The terror and pain that these trapped cows likely felt as a train barreled into them are hard to imagine,” says PETA Executive Vice President Tracy Reiman. “PETA hopes to pay them tribute with a billboard reminding people that the best way to prevent mother cows from suffering in the dairy industry is to go vegan.”

In today’s dairy industry, cows are kept almost constantly pregnant in order to maximize milk production. Calves are taken away from them within hours or days of birth so that their mothers’ milk can be consumed by humans instead. Male calves are typically shipped off to be slaughtered for the veal industry, while female calves endure the same fate as their mothers: repeated forced insemination with a “pregnancy gun” until their milk production wanes, at which point they’re sent to the slaughterhouse.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is the human-supremacist view that other species are commodities. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind