New Billboard Blasting AAA’s SeaWorld Promotions Up Now in Phoenix

PETA Ad Urges the Association to Cut Ties With SeaWorld, Stop Dashing Orcas' 'Hopes of Freedom'

For Immediate Release:
July 23, 2018

David Perle 202-483-76382

Phoenix – As part of PETA’s campaign to urge AAA to end its promotions of SeaWorld, the group has placed a giant billboard near the association’s regional headquarters in Phoenix showing a terrified orca being hit by a car alongside the words “AAA, Don’t Dash Orcas’ Hopes of Freedom. Stop Promoting SeaWorld.”

The billboard is located on Interstate 17 south of downtown Phoenix, near Exit 197, facing eastbound traffic.

“AAA is exploiting and killing sensitive marine mammals by extension as long as it continues to promote SeaWorld,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard urges AAA to hit the brakes on its shameful promotions of SeaWorld and will hopefully inspire caring people never to visit marine parks that put suffering sea animals on display.”

In the wild, orcas travel as far as 140 miles every day with their family pods. But at SeaWorld, they swim listlessly in circles in chemical-filled water in barren tanks that, to them, are the size of a bathtub. Many break their teeth by gnawing on metal tank bars out of stress. At least 40 have died on SeaWorld’s watch, and not one had reached old age.

PETA, whose motto reads, in part, that “animals are not ours to use for entertainment,” has long called on SeaWorld to develop seaside sanctuaries for the orcas. Numerous organizations and companies—including the Miami Dolphins, STA Travel, Taco Bell, and JetBlue, Southwest, and United airlines—have ended their affiliations with SeaWorld as the company’s cruelty has come to light.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind