New Alexa Chung Label Will Be Free of Fur, Angora, and Exotic Skins

PETA U.K. Sends Flowers to Style Icon to Congratulate Her on Compassionate Designs

For Immediate Release:
May 31, 2017

Sophia Charchuk 202-483-7382

London – After learning that style icon Alexa Chung has sworn not to use fur, angora, or exotic skins in any of her designs, PETA U.K. sent the London-based designer a bouquet of flowers to congratulate her on the launch of the debut collection under her new eponymous fashion label.

“Today’s hottest designers are dropping fur, angora, and exotic skins in favor of sustainable, cutting-edge vegan materials,” says PETA Executive Vice President Tracy Reiman. “PETA looks forward to seeing Alexa Chung’s debut collection prove, once again, that compassion is in fashion.”

Previously, Chung masterminded several design collaborations (with Marks & Spencer, among others) that featured faux-fur jackets, silky viscose dresses, and leather-free velvet boots, among other cruelty-free designs.

PETA—whose motto reads, in part, that “animals are not ours to wear”—has revealed that animals on fur farms slowly go insane inside tiny, filthy cages until they’re poisoned, electrically shocked, or gassed to death. On angora farms, workers tie down sensitive rabbits and rip their fur out while the animals scream in pain. And on crocodile farms, animals are confined to small, dirty pits and sometimes hacked apart while they’re still alive and thrashing.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind