New Ads in Stamford Put Forever 21 on Blast for Cruel Wool Sales

PETA's '#Never21' Holiday Ad Blitz Calls For Boycott of Beleaguered Brand

For Immediate Release:
November 25, 2019

Brooke Rossi 202-483-7382

Stamford, Conn. – “I WANT YOU TO CHANGE. Wear Vegan. Boycott Forever 21.” That’s the message on just one of the new PETA ads that recently went up on bus shelters near Stamford Town Center, the site of a Forever 21 store.

Forever 21, which has filed for bankruptcy, has refused to stop selling wool despite recent PETA video exposés recorded on sheep farms in Australia—the world’s top exporter of wool—showing a farm manager carving swaths of flesh from lambs’ hindquarters as the animals thrash and cry and one worker bragging, “I hit one [sheep] so hard I knocked it out.” The videos are PETA’s 10th and 11th exposés of the global wool industry on four continents since 2014, all of which revealed abuse of sheep—and all of which PETA has shared with the retailer.

“Forever 21 is hastening its own demise simply by refusing to give today’s kind consumers what they want, which is ethical, well-made clothing that no animal had to suffer and die for,” says PETA Director Danielle Katz. “PETA’s ads send the message that stylish vegan knits are here to stay—forever.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. The group has repeatedly shown that hitting sheep in the face with metal clippers, stomping on them, smashing their heads into the floor, and other abusive acts are common practice in the global wool industry.

The ads are located at 251 and 300 Tresser Blvd., at 154 Broad St., at 249 Bedford St., and next to 90 Atlantic St.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind