New Ad on Conservative Talk Radio Asks Christians to Go Vegan This Christmas

Jesus People for Animals, PETA's Christian Division, Prompts People of Faith to Stop Turning a Blind Eye to the Plight of God's Creatures

For Immediate Release:
December 21, 2015

Lakisha Ridley 202-483-7382

Norfolk, Va. – “Cruelty to animals … [is] a question of basic decency, and for people of faith, a matter of respect for God’s creation.” That’s the message of a new conservative talk radio ad from Jesus People for Animals—PETA’s Christian outreach division. The ad will run all week long in the lead-up to Christmas on the top-rated The Michael Medved Show, which airs on 130 stations nationwide.

“Christmas is the perfect time to reflect on what each of us can do to let there be peace on Earth for all of God’s creation, including the chickens, pigs, and cows who are slaughtered for the holiday table,” says PETA Senior Director Colleen O’Brien. “PETA’s Jesus People for Animals is calling on Christians to love and respect, rather than dine on, other living beings who share our interest in enjoying life.”

PETA, whose motto reads, in part, that “animals are not ours to eat,” notes that animals experience pain, fear, and suffering, just as humans do—yet in today’s industrialized meat and dairy industries, chickens and turkeys have their throats cut while they’re still conscious, piglets have their tails and testicles cut off without being given any painkillers, and calves are torn away from their mothers within 48 hours of birth.

For a broadcast-quality recording of the ad, please click here. For more information and to find delicious vegan recipes for Christmas, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind