Mommy! Mommy!’ Billboard Urges Kids to Have a Heart and Spare Turkeys at Thanksgiving

'Let Everyone Be With Their Family' by Choosing Vegan Fare—PETA Appeal Goes Up Near Two Indianapolis Schools

For Immediate Release:
November 21, 2014

Alexis Sadoti 202-483-7382

Indianapolis – A baby turkey crying, “Mommy! Mommy!” beside the motionless body of a cooked bird will now greet Indianapolis children as PETA unveils a bold new billboard aimed at sparking discussions between children and parents about compassion at the holiday table. PETA chose to display the billboard—which urges youngsters to “[l]et everyone be with their family”—in Indianapolis because of its high concentration of children under 14.

The billboard is located at the intersection of Post and Brookville roads, facing north, within 1 mile of two local schools.

“Children are naturally drawn to and love animals, and most would not eat turkey if they knew that the turkey centerpiece had been a real-life bird and part of a family and flock,” says mother and PETA Executive Vice President Tracy Reiman. “PETA’s billboard asks families to choose the many mouthwatering and healthy vegan roasts and dishes available today.”

It’s estimated that more than 46 million turkeys will be killed for Thanksgiving and another 22 million for Christmas. Families who crave the taste of turkey without the cruelty and cholesterol can try delicious, protein-packed vegan roasts, including those made by Gardein, Field Roast, and Tofurky, which are widely available in supermarkets this holiday season. PETA—whose motto reads, in part, that “animals are not ours to eat”—also offers recipes for delicious plant-based holiday meals, such as hearty casseroles and savory pot pies, on its website.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind