Media Statement: PETA’s response to Jay Z and Beyonce’s Vegan Challenge

For Immediate Release:
December 6, 2013

PETA praises Jay Z and Beyoncé for getting animals off their plates for 22 days and hopes that this great spiritual exercise will open their eyes to the suffering of all animals—including the wonderful ones who are killed not for the table but for a coat, a belt, or a bag.

For Media: Contact PETA's
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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind