‘Meat Stinks’: New Billboard Planned Near Proposed Slaughterhouse Site

PETA Ad Encourages Those Disgusted by the Idea of a Local Slaughterhouse to Go Vegan

For Immediate Release:
November 8, 2017

Audrey Shircliff 202-483-7382

Great Falls, Mont.

In response to news that a 3,000-acre slaughterhouse complex called Madison Food Park has been proposed for Great Falls, PETA is asking to place a billboard in the area proclaiming, “Meat Stinks. Go Vegan.” The processing plant would be the largest in the state and capable of handling 165 incoming trucks filled with cows, pigs, and chickens every week. The group doesn’t oppose construction of the slaughterhouse if the permit requires that it give tours, including to children, and have glass walls (a reference to the video exposé of the same name, narrated by Paul McCartney, showing how animals suffer when slaughtered for food). However, PETA works to eliminate the need for slaughterhouses by calling on everyone to stop eating animals and go vegan, as more vegans mean fewer slaughterhouses everywhere.

“It’s no surprise that Great Falls residents don’t want to live with the stomach-churning stench of blood, excrement, and death emitted by an enormous killing facility,” says PETA President Ingrid Newkirk. “PETA is calling on people who hate the idea of having a slaughterhouse in their backyard to go vegan, which is the only way to keep slaughterhouse pollution and cruelty out of everyone’s backyard.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in today’s meat industry, chickens’ and turkeys’ throats are slit while they’re still conscious, piglets’ tails and testicles are cut off without the use of painkillers, and cows are shot in the head with a captive-bolt gun, hung upside down, and bled to death. In addition to sparing more than 100 animals a year a terrifying and violent death, people who go vegan also reduce their chances of suffering from diabetes, heart disease, obesity, strokes, and cancer—and a United Nations study reported that a global switch to vegan eating is vital if we are to combat the worst effects of climate change.

For more information, please visit PETA.org.

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