Patricia De León Unveils New Naked Ad Campaign at Mama’s International Tamales
For Immediate Release:
April 25, 2013
Wendy Wegner 202-483-7382
Los Angeles — With Latinos predicted to become the majority demographic in California next year, PETA marked the official launch of PETA Latino, its new Latino outreach division, with a celebration hosted by Minuto Para Ganar‘s Marco Antonio Regil at Los Angeles’ vegan-friendly restaurant Mama’s International Tamales.
During the celebration, Patricia De León unveiled her sexy new campaign, in which the Perro Amor star and former Miss Panamá shows off her veggie-made physique by lounging desnuda on a giant head of broccoli below the words “Eat Your Veggies—Dressing Optional.” The ad, available here, was shot by renowned photographer Kike San Martin. Other special guests included Mayte Garcia and Revolution star Daniella Alonso. Photos from the event are available here, and broadcast-quality video footage is available here.
“The Latino community cares about animals, but our traditional meat- and dairy-centered diet is causing obesity and diabetes to hit us hard—and that’s something that PETA Latino wants to change with healthy vegan meals,” says Regil.
PETA Latino serves as the premier source of vegan and animal rights information for the quickly growing population of bilingual and bicultural Latinos. Visitors to PETALatino.com can find dual-language tips on how to combat obesity and diabetes—major concerns for Latinos, according to the Centers for Disease Control and Prevention—through healthy vegan eating as well as advocacy campaigns starring high-profile Latino celebrities, such as Kate del Castillo, Penélope Cruz, Eva Mendes, Roselyn Sanchez, Wilmer Valderrama, and Rodrigo y Gabriela. De León has also partnered with eco-friendly jewelry company Energy Muse on a special design to benefit PETA Latino (details are available here).
For more information, please visit PETALatino.com.