Madelaine Petsch Sizzles in Fresh Veggies for New peta2 Ad

Riverdale Star Talks About Going Vegan at the Age of 14

For Immediate Release:
February 28, 2017

Moira Colley 202-483-7382

Los Angeles – Wearing an edible curve-hugging bodysuit made entirely of bok choy, Madelaine Petsch stars in a brand-new ad for peta2, PETA’s youth division, that proclaims, “Turn Over a New Leaf—Go Vegan.”

While she may play sultry villain Cheryl Blossom on The CW’s hot new series Riverdale, Petsch has a huge heart for animals. Raised vegetarian, she went vegan as a young teen. “I turned vegan [at] 14,” she says in an exclusive video interview with peta2. “I felt a lot healthier. I didn’t feel as lethargic because I wasn’t eating milk or eggs.”

Every person who goes vegan spares more than 100 animals a year daily suffering and a terrifying death in today’s industrialized meat, egg, and dairy industries—and drastically reduces his or her carbon footprint. peta2 offers a free Guide to Going Vegan on its website.

Petsch joins a growing list of celebrities—including Krysten Ritter, Corey Fogelmanis, Skylar Stecker, Torrey DeVitto, Hayes Grier, Laura Vandervoort, and many others—who’ve teamed up with peta2 (whose motto reads, in part, that “animals are not ours to eat”) to promote kindness to animals.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind