M4D3 and PETA Debut New Line of Special-Edition Vegan Leather Shoes

New Eco-Friendly Espadrilles Help Shoppers Help Animals

For Immediate Release:
April 7, 2015

Contact:
Sophia Charchuk 202-483-7382

New York – As part of the Clinton Global Initiative, M4D3’s (Make a Difference Everyday) unique footwear is created with a purpose: to create social change. And starting today, socially conscious shoppers can help the environment and animals, thanks to a brand-new limited-edition PETA vegan leather espadrille (photos available here). A portion of the proceeds from each purchase—available for pre-order through the PETA Catalog and from Made-Shoes.com beginning in May 2015—will go to support PETA’s work. And for a limited time, the shoes will also be available for a discounted price.

“Providing cruelty-free footwear options that are just as stylish as they are kind to animals and the planet is a vision that M4D3 and PETA share, so I couldn’t be more pleased to offer a line of special-edition PETA espadrilles,” says M4D3 President Steven Reynolds. “They are fun, stylish and well made, with a message that wearing vegan is always on-trend.” The espadrille is a Mediterranean-style flat, slip-on shoe with a jute rope sole. Each shoe is made with 100 percent vegan materials and features the M4D3 logo on a tag and the PETA logo on the inner sole and on the back of the shoes.

“Vegan fashion is on the rise as shoppers realize how kind, eco-friendly, and beautiful animal-free clothing and accessories can be,” says PETA Executive Vice President Tracy Reiman. “M4D3’s unique mix of style and social justice is the perfect match for a special-edition PETA shoe.”

The M4D3 x PETA collection spares cows painful mutilations in the leather industry, and vegan shoes are also kinder to the environment, as tanneries use highly toxic mineral salts, formaldehyde, coal-tar derivatives, and various oils, dyes, and finishes—some of which are cyanide-based—that can pollute nearby water and soil and make local residents sick.

For more information, please visit PETA.org or click here.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind