Lorillard Tobacco Bans Animal Testing Following Discussions With PETA

Nation’s Third-Largest Tobacco Company Says It Won’t Test on Animals Unless It Becomes Required by Regulations

For Immediate Release:
February 24, 2014

Tasgola Bruner 202-483-7382

Greensboro, N.C.

Lorillard Tobacco Company, the third-largest manufacturer of cigarettes in the U.S., has issued a new policy banning all animal testing unless it is necessary to meet future regulatory requirements.

The landmark move follows several years of discussions between Lorillard and PETA and a shareholder resolution submitted by PETA in December 2013 requesting the policy and highlighting the effectiveness of non-animal testing methods. PETA withdrew its resolution last week after reaching the agreement with Lorillard.

Lorillard’s new policy, which was posted on its website Friday afternoon, reads in part:

It is the policy of Lorillard, Inc. not to conduct or commission research involving animals and will in good faith otherwise not use animals unless necessary to meet regulatory requirements. In order to eliminate animal testing, Lorillard R&D will use scientifically accepted or validated alternative test methods and technologies that avoid the use of live animals. Such methods and tests may include in vitro cell culture tests, advanced chemistry tests and computer modeling programs.

“Lorillard’s progressive new policy banning tests on animals establishes it as an industry leader that is embracing modern science instead of traditional animal testing,” says PETA Director Justin Goodman. “PETA is actively urging other tobacco companies to follow Lorillard’s lead.”

The recent move makes Lorillard the largest tobacco company in the U.S. to have ended tests on animals and the second largest in the world, after Imperial Tobacco.

PETA also filed resolutions this winter with R.J. Reynolds, Philip Morris International, and Altria (the parent company of Philip Morris USA), which have conducted tests in recent years in which animals were forced to inhale cigarette smoke, eat tobacco, and have cigarette tar painted on their bare skin. These tests have continued, despite not being required by federal regulations, their inapplicability to human smokers, and the existence of superior non-animal testing methods.

To learn more, visit PETA.org.

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