‘Look, Don’t Cook’ Fish-Appreciation Ads Now Up in Key West

PETA Campaign in Top Tourist Destinations Will Urge Beach Bums to Keep Aquatic Animals in the Ocean and off Their Plates

For Immediate Release:
August 30, 2018

Audrey Shircliff 202-483-7382

Key West, Fla. – To kick off a new ad blitz in vacation hotspots—and because Key West is one of TripAdvisor’s top snorkeling destinations—PETA has placed ads in bus shelters around the tropical city that show a snorkeling woman happily gazing at a brightly colored school of fish alongside the words “Look, Don’t Cook. Enjoy Fish Without Eating Them.”

The ads will remain in place for eight weeks and are located on N. Roosevelt Boulevard in front of Key West City Marina, on Palm Avenue in front of City of Key West Transportation, on S. Roosevelt Boulevard at Smathers Beach near Sunset Watersports, and on College Road near Florida Keys Community College.

“Just as humans do, fish feel pain and fear and value their own lives—and they deserve our compassion,” says PETA Executive Vice President Tracy Reiman. “PETA’s thought-provoking ads urge anyone who enjoys seeing fish swimming freely in their ocean home to help protect all of them by going vegan.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that more fish are killed for food each year than all other animals combined, yet they have no federal legal protection from abuse. Fish slowly suffocate or are crushed to death when they’re dragged from the oceans in huge nets, and the throats and stomachs of those who survive are cut open on the decks of fishing boats.

PETA, which is also placing the ads in Honolulu, offers a free vegan starter kit full of recipes, tips, and more. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind