PETA Campaign in Top Tourist Destinations Will Urge Beach Bums to Keep Aquatic Animals in the Ocean and off Their Plates
For Immediate Release:
August 30, 2018
Audrey Shircliff 202-483-7382
Key West, Fla. – To kick off a new ad blitz in vacation hotspots—and because Key West is one of TripAdvisor’s top snorkeling destinations—PETA has placed ads in bus shelters around the tropical city that show a snorkeling woman happily gazing at a brightly colored school of fish alongside the words “Look, Don’t Cook. Enjoy Fish Without Eating Them.”
The ads will remain in place for eight weeks and are located on N. Roosevelt Boulevard in front of Key West City Marina, on Palm Avenue in front of City of Key West Transportation, on S. Roosevelt Boulevard at Smathers Beach near Sunset Watersports, and on College Road near Florida Keys Community College.
“Just as humans do, fish feel pain and fear and value their own lives—and they deserve our compassion,” says PETA Executive Vice President Tracy Reiman. “PETA’s thought-provoking ads urge anyone who enjoys seeing fish swimming freely in their ocean home to help protect all of them by going vegan.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that more fish are killed for food each year than all other animals combined, yet they have no federal legal protection from abuse. Fish slowly suffocate or are crushed to death when they’re dragged from the oceans in huge nets, and the throats and stomachs of those who survive are cut open on the decks of fishing boats.