Local College Students to Protest Forever 21’s Wool Sales

PETA Supporters to Call On Shoppers to Boycott Retailer Over Cruelty to Sheep

For Immediate Release:
November 15, 2019

Nicole Meyer 202-483-7382

New York – In advance of the holiday shopping season, students from Columbia and Hofstra universities will descend on Forever 21’s flagship store in Times Square on Saturday to demand an end to the retailer’s wool sales.

When:    Saturday, November 16, 6 p.m.

Where:    Forever 21, 1540 Broadway (between 45th and 46th streets), New York

The protest follows two recent PETA video exposés of sheep farms in Australia, the world’s top exporter of wool and a source of wool used by Forever 21. In them, workers are shown beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry in just the last five years, all of which the group has shared with Forever 21—but the company has refused to take action.

“Today’s compassionate young shoppers have no interest in supporting a company that profits from the pain of mutilated sheep,” says PETA Senior Director of Youth Programs Marta Holmberg. “PETA is calling on Forever 21 to do the right thing and ditch wool—and urging everyone to stay away until it does.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals.

Broadcast-quality video footage from the group’s exposés is available upon request. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind