Levi’s to Face Flak for Leather Patches

PETA Protest Will Urge Retailer to Nix Cruel Animal-Skin Jean Embellishments

For Immediate Release:
September 19, 2018

Brooke Rossi at 202-483-7382

San FranciscoWhat:    PETA supporters will descend on the Levi Strauss headquarters in San Francisco on Thursday––showing horrifying video footage from eyewitness investigations of leather suppliers––to protest the company’s use of leather patches on its jeans.

“Sensitive cows are beaten, slaughtered, and skinned, all for a small, completely nonfunctional patch on the back of some of Levi’s jeans,” says PETA Executive Vice President Tracy Reiman. “Gentle animals shouldn’t be killed just so that Levi’s can put its logo on a pair of pants. PETA is calling on the company to live up to its claims of being sustainable by ditching leather.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that its exposé of the world’s largest leather processor showed cows and bulls being branded on the face, electroshocked, and beaten. In addition, animal agriculture—which includes the leather industry—is responsible for 14 to 18 percent of all greenhouse-gas emissions.

When:    Thursday, September 20, 12 noon

Where:    Levi’s headquarters, at the intersection of Filbert and Battery streets, San Francisco

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind