PETA Protest Will Urge Retailer to Nix Cruel Animal-Skin Jean Embellishments
For Immediate Release:
September 19, 2018
Brooke Rossi at 202-483-7382
San Francisco – What: PETA supporters will descend on the Levi Strauss headquarters in San Francisco on Thursday––showing horrifying video footage from eyewitness investigations of leather suppliers––to protest the company’s use of leather patches on its jeans.
“Sensitive cows are beaten, slaughtered, and skinned, all for a small, completely nonfunctional patch on the back of some of Levi’s jeans,” says PETA Executive Vice President Tracy Reiman. “Gentle animals shouldn’t be killed just so that Levi’s can put its logo on a pair of pants. PETA is calling on the company to live up to its claims of being sustainable by ditching leather.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that its exposé of the world’s largest leather processor showed cows and bulls being branded on the face, electroshocked, and beaten. In addition, animal agriculture—which includes the leather industry—is responsible for 14 to 18 percent of all greenhouse-gas emissions.
When: Thursday, September 20, 12 noon
Where: Levi’s headquarters, at the intersection of Filbert and Battery streets, San Francisco
For more information, please visit PETA.org.