L.A. Firefighters Receive PETA Award for Rescuing Dog From River

First Responders Dramatically Airlift Apparently Lost Animal From Rain-Swollen River

For Immediate Release:
February 4, 2015

Alexis Sadoti 202-483-7382

Los Angeles – A Compassionate Fire Department Award is on its way from PETA to the Los Angeles Fire Department (LAFD), which hurried to the aid of a dog who had been swept into the rushing Los Angeles River on Friday, lowering a rescuer from a helicopter and plucking the dog from the treacherous waters. The dog is reportedly expected to make a full recovery, and the North Central Animal Shelter in Lincoln Heights hopes to reunite him with his family. Although the dog wore a collar and a leash, he had no tag or microchip.

To thank the LAFD for the dramatic, lifesaving rescue, PETA is sending the department a framed certificate, a box of vegan chocolates, and a copy of The Engine 2 Diet, a Texas firefighter’s 28-day plan for staying in prime firefighting shape by eating plant-based meals.

“The Los Angeles Fire Department’s quick and determined response to this dog’s plight meant the difference between life and death for him,” says PETA Senior Director Colleen O’Brien. “PETA hopes this dramatic rescue will inspire others to come to the aid of animals in need.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—offers more tips for helping companion animals on its website, including recommendations that dogs be equipped with secure harnesses, legible identification tags, and microchips for their own safety.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind