Superstar’s Campaign Asks Us to See Ourselves in Everyone Else—Including Victims of Bullfighting
For Immediate Release:
April 8, 2021
Moira Colley 202-483-7382
Mexico City – “We are all the same, in all the ways that matter,” Kate del Castillo says at the beginning of her new PETA video, in which she morphs into images of different women, men, and animals, ending with a bull. PETA Latino is launching the video plea to show compassion to all animals as part of its campaign to call attention to speciesism—the human-supremacist worldview that other animals are inferior, which supposedly makes it acceptable to abuse them—and end bullfighting in Latin America.
“It doesn’t matter if we have fur or feathers or fins; the shape of our face; or the number of legs—we’re not different in any important way,” says del Castillo in the video. “We experience ourselves as separate from the rest, but none of us deserves to be treated with less respect.”
Chickens, mice, fish, sheep, and bulls feel pain and fear just as humans do, but because of speciesism, they are exploited for profit and treated in almost unimaginably cruel ways. For instance, in a typical bullfight, men on horses drive lances into a bull’s back and neck, impairing his ability to lift his head. Then, others plunge banderillas into his back. Finally, after the animal has become weakened from blood loss, the matador appears and attempts to kill him by severing his aorta or spinal cord with a sword. The bull may be paralyzed but still conscious as his body is dragged from the arena.
“Our task must be to break free from prejudice,” del Castillo concludes the video, “and to see ourselves in everyone else.”
Del Castillo, who joined PETA’s honorary board of directors in 2020, is part of a long list of celebrities—including Dulce María, Alfonso Herrera, Jesse & Joy, Christopher von Uckermann, Luis Gerardo Méndez, and Marjorie de Sousa—who’ve teamed up with PETA or its affiliates to promote kindness to animals.
PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.