Jona Weinhofen Reveals the Bloody Truth Behind Every Wool Coat

'I Killed the Prom Queen' Guitarist Stars in Gory New peta2 Campaign

For Immediate Release:
April 2, 2015

Moira Colley 202-483-7382

New York – Clutching what appears to be the bleeding body of a violently sheared baby lamb, I Killed the Prom Queen guitarist Jona Weinhofen is the star of a brand-new campaign for peta2—PETA’s youth division—that proclaims, “Here’s the Rest of Your Wool Coat.”

“I choose not to associate with any animal cruelty or animal products, and wool is one of those,” says Weinhofen—a vegan for 15 years—in an exclusive video interview, which reveals how impatient shearers leave sheep with bloody wounds and how wool producers hack chunks of skin off lambs’ backsides in a crude attempt to prevent maggot infestations. “I’ve been wearing nonwool products for 15 years,” Weinhofen concludes, “and I’ve found that things like this sweater I’m wearing right now keep me just as warm and cozy as any wool might.”

As PETA recently revealed in an international exposé of the wool industry, gentle sheep are punched in the face, jabbed with electric clippers, slammed into the floor, and stomped on by impatient workers. Some sheep even die from the abuse, such as one whose neck was twisted by a shearer who confessed, “I get angry.”

Weinhofen is also known for his performances with Bring Me the Horizon and Bleeding Through. He’s part of a growing list of celebrities—including Dave Navarro, The Veronicas, and Rise Against—who have teamed up with peta2, whose motto reads, in part, that “animals are not ours to wear.”

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind