Joaquin Phoenix Is in West Hollywood Urging You to Go Vegan

Star Appears on PETA Billboard, Wants People to Try to Relate to Who's on Their Plate

For Immediate Release:
October 24, 2019

Moira Colley 202-483-7282

Los Angeles – As Joker breaks box-office records, Joaquin Phoenix appears on a new PETA billboard that’s just gone up on Sunset Boulevard declaring, “We Are All Animals.” The ad urges people to “live vegan” and help “end speciesism,” which is the damaging belief that—despite their extraordinary talents, abilities, and intelligence—all other animal species are inferior to humans.

Credit: OUTFRONT Media

“When we look at the world through another animal’s eyes, we have to realize that inside we’re all the same—and so we all deserve to live free from suffering,” says Phoenix.

The United Nations states that animal agriculture is responsible for nearly a fifth of human-induced greenhouse-gas emissions—and warns that a global shift to vegan eating is vital if we are to combat the worst effects of climate change.

Because of human prejudice, billions of animals are tormented and killed in the food industry every year. Every person who goes vegan saves the lives of nearly 200 animals annually.

PETA—whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way”—encourages everyone to combat speciesism by choosing delicious vegan food and otherwise rejecting the exploitation of all animals.

Phoenix is part of a long list of celebrities—including Michael Keaton, Woody Harrelson, Natalie Portman, Edie Falco, Richard Linklater, and Alicia Silverstone—who’ve teamed up with PETA to promote kindness to animals.

The billboard is located on Sunset Boulevard, just west of N. Sweetzer Avenue.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind