JeT Buses Slam Urban Outfitters’ Wool Sales, Thanks to PETA

For Immediate Release:
October 4, 2021

Brooke Rossi 202-483-7382

New Orleans – Shoppers heading into the Central Business District to do their fall shopping may think twice about going to Urban Outfitters and Anthropologie, courtesy of a message from PETA now running on Jefferson Transit (JeT) buses.

The ads are part of PETA’s international campaign demanding that all Urban Outfitters, Inc., brands (which include Anthropologie and Free People) stop selling wool—along with leather, down, cashmere, alpaca, and anything else cruelly obtained from animals.

“By selling sweaters, scarves, and shoes made with bits of stolen fleece, feathers, and skin, Urban Outfitters brands are funding violence against animals,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on the brand to give cruelty the boot and stick to the stylish vegan designs that today’s kind consumers want.”

Since 2014, PETA has released 14 exposés documenting cruelty to sheep—including workers punching them in the face and cutting off swaths of their skin—at 117 sheep-shearing facilities on four continents. Other PETA exposés have revealed that workers hit, kick, and mutilate gentle alpacas for their fleece; leave sensitive goats with bloody, gaping wounds at cashmere operations; burn, electroshock, beat, and slaughter cows for leather; and yank out the feathers of ducks and geese by the fistful for down. 

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind