Jessica Alba’s Puppy Purchases Slammed in PETA Street Art Blitz: You Buy, Pups in Shelters Die

For Immediate Release:
January 21, 2022

David Perle 202-483-7382

Beverly Hills, Calif. – PETA has an honest message for Jessica Alba after the actor and Honest Company founder introduced a pair of newly purchased puppies on Instagram. The group has plastered the Beverly Hills neighborhood where Alba lives and Playa Vista, the neighborhood near her company headquarters, with posters pointing out that she has overlooked millions of lovable homeless dogs in U.S. shelters while pimping for the pet-breeding industry that is a big part of the whole problem.

“Jessica Alba is all about valuing family life, but by flaunting her breeder-bought pups, she’s killing shelter dogs’ chances of finding families of their own,” says PETA President Ingrid Newkirk. “PETA hopes our posters will remind every celebrity to lead by example and adopt, never shop.”

PETA notes that around 70 million dogs and cats are homeless in the U.S. at any given time, an estimated 10% of whom end up in shelters, where many have to be euthanized for reasons including illness, injury, old age, emotional and psychological damage, and lack of good homes. Breeders add to this crisis by bringing more animals into the world, who in turn produce even more animals, including many who will end up on the street or in animal shelters.

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind