Jared Gilmore Stars in New peta2 Ad: ‘Give Your Animals Their Happily Ever After’

Once Upon a Time Star Encourages Fans to Treat Dogs and Cats as Beloved Members of the Family

For Immediate Release:
September 26, 2013

Shakira Croce 202-483-7382

Los Angeles — As Once Upon a Time prepares to kick off its third season, the series’ 13-year-old star, Jared Gilmore, is starting a new role—as a spokesperson for peta2, PETA’s youth division. Jared is the star of a brand-new peta2 ad that shows him relaxing with his beloved dogs, Cooper and Emma, below the words “Give Your Animals Their Happily Ever After.” The ad, available here, goes on to encourage viewers to “make life magical with long walks, kind words, and lots of love.”

In his video interview with peta2, Jared explains why treating dogs and cats as important members of the family is so rewarding. “You can just talk to them and tell them all your worries, all your needs, all your problems, and they’ll just listen,” he says. But it’s up to all members of the family—including kids—to take care of them. “You always have to give your animals love and affection, hold them, love them, and pet them, let them lick you.”

In his interview, Jared also stresses the importance of speaking up for animals who are in danger. “I heard a lot of animals die of heatstroke when they’re stuck in a car for a certain amount of time and it’s hot,” he says. “For kids, they could maybe try and get someone to help the dog or go into the store and have them page the person—the owner of the car—to get their dog out.”

Jared joins a long list of celebrities—including Ashley Argota, Sierra McCormick, Booboo Stewart, Daniella Monet, Ke$ha, Pink, and Cody Simpson—who have teamed up with peta2 to promote kindness to animals.

For more information and to see Jared’s ad and interview, please visit peta2.com or click here‎.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind