It’s a Dirty Business: Atlanta Campaign Puts Focus on Poop in Chicken

PETA Pushes Chick-fil-A to Fess Up to Fecal Contamination

For Immediate Release:
October 10, 2022

Robin Goist 202-483-7382


Following a report that the federal government allows 25% of ground chicken to contain salmonella—which causes food poisoning and can lead to reactive arthritis—a new PETA video is hitting local airwaves today and taking aim at Chick-fil-A, warning consumers that contaminants in chicken don’t end there: Poop could be lurking in every bite. Following one woman who can’t shake the unsettling fact that bacteria from feces is commonly found in packages of chicken, the 45-second spot is part of a push from PETA for the locally based chain to label chicken products with the amount of fecal matter they contain.

In the video, PETA’s protagonist reads a news alert on her phone: “If you’re eating chicken, you’re eating poop.” Disgusted, she can hear, see, and think of nothing else. Later, as a party guest is about to eat her “famous chicken pasta,” she knocks the plate out of his hands and shouts, “Don’t eat it! There’s poop in there!” The punchy pro-vegan message is airing through Friday on WANF during CBS Mornings between 7 and 9 a.m.

“Knowing that chicken parts are basically marinating in feces is enough to make anyone switch to vegan vittles,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on companies like Chick-fil-A to ‘cut the crap’ and label their products honestly or, better yet, sell vegan chicken instead.”

PETA points out that the federal government only has a policy against visible feces on the production line and that faster slaughter speeds now increase the risk of contamination as well as improper stunning. According to Consumer Reports, about 65% of packages of raw chicken breasts contain E. coli. The Centers for Disease Control and Prevention even recommends not washing chicken for fear that dangerous bacteria will spread to kitchen surfaces.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers free vegan starter kits. For more information, please visit PETA’s website or follow the group on Twitter, Facebook, or Instagram.

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