‘I’m ME, Not MEAT,’ Proclaims Lobster on New PETA Billboard

Ad Near Red Lobster Urges Diners to See All Animals as Individuals and Go Vegan

For Immediate Release:
January 8, 2018

Audrey Shircliff 202-483-7382

Jacksonville, Fla. – As part of a new campaign targeting cities with high concentrations of Red Lobsters and other restaurants that boil lobsters alive, PETA has placed a billboard in Jacksonville featuring a lobster declaring, “I’m ME, Not MEAT. See the Individual. Go Vegan.”

The billboard is located at 9715 Atlantic Blvd., across the street from Sakura Buffet and just a mile from a Red Lobster.

“Just as humans do, lobsters feel pain and fear, have unique personalities, and value their own lives,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard is a reminder that we can spare these sensitive animals the agony of being thrown into a pot of boiling water simply by choosing vegan meals.”

Lobsters are intelligent individuals who use complex signals to establish social relationships and take long-distance seasonal journeys, often traveling up to 100 miles in a year. A PETA investigation of a lobster slaughterhouse revealed that live lobsters were impaled, torn apart, and decapitated—even as their legs continued to move.

PETA—whose motto reads, in part, that “animals are not ours to eat”—is also planning to place this ad in Providence, Rhode Island, and has erected similar ads starring a cow, a chicken, a pig, or a fish in Cincinnati, Columbus, and Dayton, Ohio; Columbus, Georgia; Denver; Indianapolis; Memphis, Tennessee; and Phoenix.

PETA offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind