Ad Near Red Lobster Urges Diners to See All Animals as Individuals and Go Vegan
For Immediate Release:
January 8, 2018
Audrey Shircliff 202-483-7382
Jacksonville, Fla. – As part of a new campaign targeting cities with high concentrations of Red Lobsters and other restaurants that boil lobsters alive, PETA has placed a billboard in Jacksonville featuring a lobster declaring, “I’m ME, Not MEAT. See the Individual. Go Vegan.”
The billboard is located at 9715 Atlantic Blvd., across the street from Sakura Buffet and just a mile from a Red Lobster.
“Just as humans do, lobsters feel pain and fear, have unique personalities, and value their own lives,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard is a reminder that we can spare these sensitive animals the agony of being thrown into a pot of boiling water simply by choosing vegan meals.”
Lobsters are intelligent individuals who use complex signals to establish social relationships and take long-distance seasonal journeys, often traveling up to 100 miles in a year. A PETA investigation of a lobster slaughterhouse revealed that live lobsters were impaled, torn apart, and decapitated—even as their legs continued to move.
PETA—whose motto reads, in part, that “animals are not ours to eat”—is also planning to place this ad in Providence, Rhode Island, and has erected similar ads starring a cow, a chicken, a pig, or a fish in Cincinnati, Columbus, and Dayton, Ohio; Columbus, Georgia; Denver; Indianapolis; Memphis, Tennessee; and Phoenix.