‘I’m ME, Not MEAT,’ Proclaims Lobster on New PETA Ads

Bus-Shelter Ads Near Lobster-Serving Restaurants Urge Diners to See All Animals as Individuals and Go Vegan

For Immediate Release:
January 18, 2018

Audrey Shircliff 202-483-7382

Providence, R.I. – As part of a new campaign targeting cities with high concentrations of Red Lobsters and other restaurants that boil lobsters alive, PETA has placed bus-shelter ads in the heart of downtown Providence featuring a lobster declaring, “I’m ME, Not MEAT. See the Individual. Go Vegan.”

The ads are located at 234 and 100 Washington St., 117 Dorrance St., and 7 Westminster St., each less than a mile from lobster-serving restaurants, such as Hemenway’s, McCormick & Schmick’s Seafood & Steak, and Ten Prime Steak & Sushi.

“Just like humans, lobsters feel pain and fear, have unique personalities, and value their own lives,” says PETA Executive Vice President Tracy Reiman. “PETA’s ads are a reminder that we can spare these sensitive animals the agony of being thrown into a pot of boiling water simply by choosing vegan meals.”

Lobsters are intelligent individuals who use complex signals to establish social relationships and take long-distance seasonal journeys, often traveling up to 100 miles in a year. A PETA investigation of a lobster slaughterhouse revealed that live lobsters were impaled, torn apart, and decapitated—even as their legs continued to move. Chefs typically place live lobsters into pots of boiling water while they’re still conscious—a cruel practice that has just been banned in Switzerland.

PETA—whose motto reads, in part, that “animals are not ours to eat”—has also taken its lobster campaign to Jacksonville, Florida, and placed similar ads starring a cow, a chicken, a pig, or a fish in Cincinnati; Columbus and Dayton, Ohio; Columbus, Georgia; Denver; Indianapolis; Memphis, Tennessee; and Phoenix.

PETA offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind