‘I’m ME, Not MEAT’ Ad Blitz Encourages Kids to Go Vegan in 2018

PETA's New Posters in Country's Kindest City Encourage Empathy, Ask Youngsters to Love Animals, Not Eat Them, in 2018

For Immediate Release:
January 16, 2018

Megan Wiltsie 202-483-7382

Provo, Utah – It’s a new year, and as Provo was ranked the most compassionate city in the country in 2017, PETA has just placed a series of bus shelter ads near local schools and parks showing a beautiful cow’s gentle face alongside the words “I’m ME, Not MEAT. Kids: Resolve to Go Vegan in 2018.” PETA is hoping to encourage children to choose foods that no one had to die for by showing them that animals are individuals whose lives can be spared if they aren’t carved up and eaten in 2018, 2019, or any year after that.

The ads are located within a mile of Provo High School, Centennial and Dixon middle schools, and Rock Canyon and Timpanogos elementary schools and directly in front of Sunrise Preschool, Provo Peaks Elementary School, and Memorial Park. 

“Children possess a natural empathy for animals and are usually horrified to discover that baby animals are often torn away from their mothers and killed for kids’ lunches,” says PETA President Ingrid Newkirk. “PETA is here with recipes, suggestions, and tips to help Provo’s parents and children make a world of difference for animals and the environment in 2018 and beyond.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that more than 9 billion chickens, 300 million turkeys, 115 million pigs, and 29 million cows are slaughtered for food each year. Animals used for food experience joy, pain, fear, love, and grief and value their lives, just as humans do. But in today’s meat and dairy industries, cows are forcibly separated from their beloved calves, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and fish are cut open while they’re still alive.

Each person who goes vegan spares more than 100 animals every year daily suffering and a terrifying death, and PETA offers a free vegan starter kit (available here) full of recipes, tips, and more.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind