‘I’m ME, Not MEAT,’ Proclaim Sea Life on New PETA Ads

Ahead of the Pittsburg Seafood and Music Festival, Eye-Catching Bus Ads Urge People to See All Animals as Individuals and Go Vegan

For Immediate Release:
September 5, 2019

Contact:
Megan Wiltsie 202-483-7382

Just in time for the Pittsburg Seafood and Music Festival, PETA has placed ads on 10 buses in the area showing a fish, a crab, or a lobster declaring, “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“Just like humans, fish, crabs, and lobsters can feel pain and fear, have unique personalities, and value their own lives,” says PETA Executive Vice President Tracy Reiman. “PETA’s bus ads encourage people to spare these animals the agony of being boiled alive or suffocated in fishing nets on boat decks simply by choosing vegan meals.”

A PETA investigation of a crustacean slaughterhouse revealed that live lobsters and crabs were impaled, torn apart, and decapitated—even as their legs continued to move. Chefs typically place live lobsters in pots of boiling water while they’re still conscious—a cruel practice that has been banned in Switzerland. And fish slowly suffocate or are crushed to death when they’re dragged from the oceans in huge nets, and the throats and stomachs of those who survive are cut open on the decks of fishing boats.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a free vegan starter kit (available here) full of recipes, tips, and more.

For more information, please visit PETA.org.